Survival Instincts

Too Many Viewing Options Could Be Deadly for Some Services People in every phase of the video content industry from shooters to deliverers have one question on their minds this week as they rush from session to session, booth to …

SHIELD’s 20th Software Upgrade

Here is NVIDIA’s latest press release for SHIELD which was originally launched in 2015. We reached a major milestone as we released our 20th software upgrade, SHIELD Software Experience Upgrade 7.1. Our latest software upgrade delivers: In-game voice chat support …

New GeForce WHQL 399.24 Driver for Shadow of the Tomb Raider

New Game Ready GeForce WHQL 399.24 Driver for Shadow of the Tomb Raider As we are busy benchmarking for our next review, NVIDIA has released a new Game Ready Driver for Shadow of the Tomb Raider which also adds Ansel …

We’re in Phase 4 of VR and it’s Only Getting Better

VR4 Sometimes timing is everything. And in our latest research to “prove” that VR filmmaking is real, SIGGRAPH couldn’t have come at a better time. For adult kids, SIGGRAPH is great any time because you get to see some awesome …

Transparency vs. Privacy

Transparency vs. Privacy By J. Gerry Purdy, Ph.D., Principal Analyst, Mobile & Wireless, Mobilocity LLC, [email protected] and Andy Marken, Strategic Marketing & Public Relations, Marken Communications. Transparency is open. Privacy is closed. You can’t have it both ways. This column …

Introducing the Vive Pro vs. the Oculus Rift

Introducing the Vive Pro versus the Oculus Rift – Part 1 We have been benchmarking VR games since December, 2016. In early August, BTR received a Vive Pro on loan from HTC Vive, just before we left for Honolulu and …

Before the Game

The Real Market for VR/AR … Right Now 2015 was the year virtual reality (VR) finally shed its niche status. 2016 was the year that VR made inroads into mainstream life. 2017 was the year VR and AR (augmented reality) …

New GeForce 399.07 Driver Released for Battlefield V’s Open Beta

New Game Ready GeForce 399.07 Driver Released for Battlefield V’s Open Beta NVIDIA has released a new Game Ready GeForce 399.07 Driver for Battlefield V’s Open Beta. This driver will also provide the best game play experience for GeForce gamers …

Growing Overload

It’s Possible We’re Getting Too Many Great Entertainment Options Despite what young folks on YouTube, Instagram and Facebook Watch think, the M&E industry isn’t a fun, fantastically profitable business. “It’s simply a business,” Aaron Semmel, EP (executive producer) and CEO …

NVIDIA Teases New DLSS and Ansel RTX from Gamescom

NVIDIA Teases New DLSS and Ansel RTX from Gamescom This editor arrived in Germany from Hawaii far too late on Tuesday for Jensen’s public presentation of the new Turing RTX architecture at Gamescom. Fortunately, further information was shared today on …

Flashy Cars

Autonomous Vehicles Will Be Here Later Than Promised, Better Than You Thought Three sessions at the recent Flash Memory Summit (FMS) made it apparent that like it or not, the driverless car is coming.They won’t arrive as quickly as some …

Behind the Scenes with the Vive Pro at the Jurassic Park VR Expedition

Behind the Scenes with the Vive Pro at the Jurassic Park VR Expedition at Dave & Buster’s, Honolulu This editor had to miss SIGGRAPH 2019 in Vancouver although I was invited because I had to head to Honolulu, Hawaii to …